At HEC, one of our core strengths is the ability to respond quickly to shifting market opportunities. This agility is balanced with an intrinsic, Asian-influenced attention to detail and thoughtful consideration for long-term implications.

HEC possesses the ability to evaluate and merge our existing assets and resources with new market opportunities we identify or create, or that are introduced to us by a collaborative partner.

Through the Internet, the world has become more synergistic. Geographic barriers have been dramatically reduced, cultural lines are becoming more flexible and restrictions of language and time zones are giving way to international relationships with constant contact.

We stand poised to leverage our marketing, programming, operations, network distribution and online communities through an expanding focus on Pacific markets.

Our combined online activities will converge to confirm HEC’s position as a world leader in each of our exciting market segments.

About Us

HEC offers beneficial health and beauty products while developing a wide variety of IT applications to help enhance people’s lives through the use of Internet.

With a focus on useful Internet applications developed in the United States, we have devised applications in multiple languages for the Asian markets. In recent years, we have also advanced into product development in the health and beauty-related fields. HEC now markets a wide range of in-demand products with our motto, "High quality at a low price," and is currently preparing to expand our e-commerce business in the global market to attract consumers worldwide.



Timothy Ashcroft

Timothy Ashcroft has actively contributed to HEC’s expansion plans as an employee, and over the last two years has led the openings of our Singapore and Philippines offices. He was recently promoted to the role of president at HEC, responsible for managing the company's overall operations.

Timothy earned a B.A. from Buckinghamshire University in the UK, where he started his career in sales, later relocating to Southern California where he spent the last 20-plus years in the high technology sector. More recently, he served as an executive for two US public corporations (QLogic Corp and FEI) and a private company (ViewSonic), and served on two non-profit boards of directors for 12 years. Timothy’s contributions have led to record-breaking sales expansions, most recently as a member of the executive teams that helped catapult QLogic from US$55M to over US$420M in 8 years, and FEI from US$420M to over US$920M in just 4½ years.

As an entrepreneur, Timothy also brings the expertise that comes with having helmed three of his own successful businesses, as well as inventing/patenting his own product and marketing it internationally.

He has recently relocated his family to Taiwan to be closer to the Asian market and the customers he serves. Timothy is looking forward to leading the growth of HEC in Asia by delivering new, innovative products and expanding the Asian markets.

Community Relations

American Red Cross

To aid in the relief efforts for the earthquake and tsunami victims, HEC has provided financial support by making significant donations to the “Japan Earthquake Relief Fund” of the American Red Cross.

American Red Cross 6-Month Report American Red Cross 1-Year Report

With you Japan

This program’s mission is to provide long-term mental, emotional, and psychological care to Japan’s youngest disaster survivors by working with local healthcare professionals. HEC developed and maintains the program website and its social media properties, all accessible in English, Japanese and Chinese.


A global program established by HEC, iRush Help offers a new website,, where concerned individuals have an opportunity to “Rush to Help” survivors in the aftermath of catastrophic disasters. The program’s mission is to increase awareness of the devastation and raise crucial funds to assist those affected.